
The Scenario
Lakshmi is a homemaker in Bengaluru. Her family uses a suite of smart home devices — a connected doorbell with a camera, a voice-activated home assistant, smart lighting controlled by an app, and a connected refrigerator that tracks grocery inventory. All devices were purchased from different manufacturers, each with its own app and privacy policy.
Over time, Lakshmi realised that advertisements on her phone were displaying products she had discussed verbally at home and items she had added to her refrigerator’s shopping list. She had never consciously consented to any of this data leaving her home and being used for targeted advertising. She also had no single point of contact to understand what data was being collected, by whom, or how to stop it.
When she attempted to delete her data from one manufacturer’s platform, she received a response that her data had been shared with “technology partners” and could not be fully recalled.
The DPDP Act Position
Lakshmi’s situation illustrates the most complex IoT-DPDP compliance scenario: the multi-vendor smart home, where data collected by one device travels through multiple Data Fiduciaries and Data Processors, none of whom have a co-ordinated compliance architecture.
First — Consent fragmentation failure. Each device manufacturer that collects personal data within Lakshmi’s home is a Data Fiduciary. Each must independently satisfy Section 5 (notice) and Section 6(1) (specific, informed, free consent). A bundled privacy policy buried in a device setup wizard does not constitute the clear, plain-language, itemised consent notice required by Rule 3 of the DPDP Rules. Moreover, oral conversations captured by a voice assistant constitute personal data under Section 2(t) of the Act — any data about an individual who is identifiable by or in relation to such data. Capturing and processing these without specific, affirmative consent is unlawful.
Second — Data sharing with technology partners as undisclosed processing. When a Data Fiduciary shares personal data with a third-party technology partner for advertising targeting, that third party is either a Data Processor or a separate Data Fiduciary. Under Section 8(2), if it is a Data Processor, the original Data Fiduciary must ensure it processes data only for the specified purpose. If the specified purpose was “device functionality” and the actual use is “advertising targeting,” the sharing is unlawful — regardless of what the fine print says.
Third — Structural inability to respond to erasure requests. Section 12(3) of the DPDP Act requires the Data Fiduciary to erase personal data on request. When the Data Fiduciary has already shared data with technology partners — who are now using it independently — the original Data Fiduciary cannot honour this obligation without binding downstream agreements that require cascading deletion. The absence of such agreements is a compliance failure at the architecture stage, not a technical impossibility.
Fourth — Children’s data risk. If Lakshmi’s home includes minor children who interact with voice assistants or other smart devices, Section 9 of the DPDP Act applies. Processing personal data of a child requires verifiable parental consent. A voice assistant that captures a child’s voice — identifiable personal data — without verifiable parental consent is in direct violation. The penalty for breach of Section 9 obligations extends to ₹150 crore under the Schedule to the Act.
The IS Audit Perspective
IS Audit 3.0 by ICAI is explicit: IoT privacy risk arises because objects within the IoT collect and aggregate fragments of data that relate to their service, and that individually innocuous data points combine to reveal sensitive attributes. Lakshmi’s scenario is the textbook illustration of this risk at the consumer level.
The Puttaswamy judgment (2018) directly anticipated this concern, observing that IoT and data mining processes together can create new knowledge about individuals — something even the individuals themselves did not possess. The court noted that this is an age of “ubiquitous dataveillance,” where users of wearable devices and smart home technology generate vast data about lifestyles, choices, and preferences without conceiving of themselves as having volunteered that data. Indian law now governs that data.
The Compliance Fix
Smart home device manufacturers and platform operators selling to Indian consumers must:
→ Provide a separate, device-specific consent notice in clear and plain language — not a buried privacy policy — before any data collection begins. Rule 3 of the DPDP Rules applies to every device sold in India that collects personal data. → Identify and disclose every “technology partner” as a named Data Processor or co-Data Fiduciary in the consent notice, along with a specific description of what data they receive and for what purpose. → Build cascading deletion mechanisms so that an erasure request to the primary Data Fiduciary propagates to all downstream Data Processors. → Implement verifiable parental consent mechanisms under Section 9 before any smart home device capable of collecting children’s data is activated in a household. → Apply transport-level encryption across all device-to-cloud data flows — IS Audit 3.0 (Section 6.5.6) identifies the lack of transport encryption as a primary IoT risk.
Lakshmi’s home was smart. Its manufacturers were not compliant.
The Central Compliance Question for IoT Deployments
The IoT-DPDP compliance challenge is, at its core, a consent architecture problem. IoT devices are designed to collect continuously, silently, and at scale. The DPDP Act requires consent to be specific, informed, and granular. These two imperatives pull in opposite directions — and organisations that do not resolve this tension before deployment will face it as an enforcement problem after 13 May 2027.
There are five questions every organisation must answer before deploying IoT systems that collect personal data:
One. Have we issued a Rule 3-compliant notice — itemised, plain-language, and device-specific — for every category of personal data our IoT system collects?
Two. Is each downstream use of that data — analytics, scoring, advertising, pricing, performance management — identified as a specified purpose at the time of initial consent?
Three. Does every vendor, cloud platform, and analytics partner in our IoT data chain have a written Data Processor contract under Section 8(2) limiting them to the specified purpose?
Four. Have we built cascading deletion mechanisms so that a Section 12(3) erasure request can be honoured across the full data chain?
Five. If children may interact with our IoT devices, do we have a verifiable parental consent mechanism that meets the Section 9 standard?
IS Audit 3.0 by ICAI sets the governance standard clearly: IoT governance must address the lifecycle of IoT devices, the data managed by the IoT solution, and IoT applications in the organisation’s IT landscape. The DPDP Act makes this governance framework legally mandatory, not merely a best practice.
What Responsible IoT and DPDP Compliance Looks Like
The DPDP Act does not prohibit IoT. It requires that every IoT deployment be designed so that Data Principal rights — consent, purpose limitation, erasure, and correction — can be meaningfully exercised.
Devices will continue to collect data. Networks will continue to transmit it. Platforms will continue to analyse it. None of that is prohibited. However, every step in that chain — from sensor to server to insight — must be governed by a consent framework that the person at the centre of it all understood and agreed to, in plain language, before collection began.
The Puttaswamy judgment (2018) described this era as one of ubiquitous dataveillance. IoT is the infrastructure of that dataveillance. The DPDP Act is the law that governs it. Together, they mean one thing for Indian organisations: design your IoT systems for privacy first, not compliance as an afterthought.
The compliance deadline is 13 May 2027. Every IoT device collecting personal data in India today is already in scope.
Sources: IS Audit 3.0, ICAI | DPDP Act 2023| DPDP Rules 2025 | Puttaswamy v Union of India (2018)
Disclaimer
The contents of this post are intended for general awareness and informational purposes only. They do not constitute legal opinion, professional advice, consultancy, statutory interpretation, or a recommendation to act in any particular manner.
The Digital Personal Data Protection Act, 2023, related rules, notifications, regulatory guidance and judicial interpretations may evolve from time to time. The applicability of the law may also vary depending on the facts, sector, nature of data processing, organisational role, contractual terms and compliance framework.
Readers should not rely solely on this post for making legal, business, HR, technology, data-processing or compliance decisions. Specific advice from a qualified legal, privacy, cybersecurity, governance or compliance professional should be obtained before acting on any matter discussed.
The author / publisher shall not be responsible for any loss, liability, claim, penalty or consequence arising from reliance on the contents of this post without independent professional advice.
Authors: This article has been co-authored by CA. Sunil Elayadath and CA. Karthik Narayanan S, Partners of Karthik & Sunil, together with Mr. Dhanesh P. K., Designated Partner, DSK Sustainability Tech.


